How Customer Expectations Can Affect Your Conversion Rate

Richard Lee McNair was a convicted murderer. He’d just broken out of federal prison and was on the run. Police were everywhere, and he needed to get out of sight fast. He ran for a few hours, until he was stopped by Officer Carl Bordelon. For most prisoners, this is where the story would end, […]

Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?

I was tossing around concepts for an article, when I decided to settle on the issue of hyperbolic discounting. True to my collaborative self, I shared the title with an industry professional, and here’s what he emailed back: WTF is HyerpWTF&$*R.. Love it. So, these are the reasons I chose the subject of hyperbolic discounting: […]

Do You Really Need More Facebook Likes? The Data Driven Answer

More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going […]

Are Display Networks Full of Conversions, or Just Full of It?

There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key […]

5 Tips to Make Sure You Are Validating Early and Often

Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, […]

How to Get Your First $1 Million in Sales

Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps […]

Popup Showdown: 7 of the Best Popup Scripts and Plugins for Every Project

Back in the early days of the web, it was a scramble to find which business model would fly. Gone were the days of awkward sock puppets in Super Bowl ads or dancing hamsters taking center stage. The freshness and newness of the Internet was both exciting and worrisome. In those early days, Tripod.com was […]

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In a previous post, I explained why SEO and content marketing are like PB&J. […]

Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires

How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who your customers are, what they need, and how to best meet their needs? If you’re cool with just […]

Why Growth Hacking is a Team Sport

Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams. The findings of a recent study on GrowthHackers.com point to the […]

Would You Like To Create Video Content for KISSmetrics?

If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way […]

Three Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely? On our right, we have Salesforce. Salesforce proudly positions itself as the number one customer relationship management platform and does a stellar job of following the path a lead takes in becoming a customer […]

How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates

If you’re anything like me, you know how important it is to improve your PPC conversion rates. You may already be a rock star in AdWords and a wizard on landing pages, but what happens when you run out of new testing ideas? Bids – Check! Negative keywords – Check! Landing page headline – Check! […]

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a […]

7 Must-Have Salesforce Apps and Plugins to Grow Your Sales and Revenue

If you’re looking for ways to make sure your sales hit the ground running this year, you need more than just a great marketing team. You need maximum productivity, impressive reports and smart analytical analysis that doesn’t just drop a pile of data in your lap – but rather gives you the insights to take […]

How Dollar Shave Club Could Shave Costs & Grow Its Business With KISSmetrics

Dollar Shave Club is one of the frontrunners in the new subscription economy that seems to be getting more traction by the month. These businesses offer consumable products delivered to customers’ doors on a recurring subscription. Dollar Shave Club hit it big with their viral video that’s been viewed over 18 million times. After it […]

4 Things You Need to Know Before You Start Recurring Billing

Recurring billing is one of the hottest strategies in digital marketing, especially for SaaS providers. Right now, the trend is spreading faster than a Katy Perry song. Recurring billing — or we can call it the “subscription business model” — is the new black of Internet marketing. SaaS marketers know all about it, but you […]

SEO 2015: Will This be the Year of the Story Brand?

Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance. For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others, and how they give that knowledge away, seemingly for free. Of course, they […]

Optimizing Your Brand Outreach on Pinterest (Infographic)

If social media marketing were a race, Pinterest would be that one guy who comes out of nowhere with a killer kick to win the race. Yep, Pinterest is for more than collecting pictures of your next DIY craft project. In fact, it’s become one of the strongest mediums for marketing your business with the […]

How to Measure the ROI of Company Culture

Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat the people you hire impacts employee engagement, retention, and ultimately the product you develop. […]

8 Advanced Tips for Never Losing SaaS Customers

It’s never fun to lose customers. To lose customers is to lose money. In SaaS, we call it churn rate. Churn rate is defined as “the percentage of subscribers to a service that discontinue their subscription to that service in a given time period.” Most of the pablum you read on the topic will tell […]

Hate this Headline? You’ll Probably Share the Story.

I spent a chunk o’ time messing with the headline above. See, I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via […]

What Rand Fishkin Wants You to Know About Content Creation and SEO

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]