The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing your audience, building strong customer relationships, and positioning your company. It’s also a powerful way […]

How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. Goodman gave a presentation at the 2012 Business of Software conference, […]

A Marketing Process That Built Two 7-Figure Companies in Three Years

The marketing process I will share with you today built back-to-back 7-figure companies (a software company in 20 months and an ecommerce company in 12 months). The software company, Bloomfire, was acquired for 7 figures at month 20 and is continuing to grow today, with $18 million in total funding. I was its second employee […]

Nine Overlooked Techniques for Instagram Popularity

We all want to be more popular on our social media profiles. As marketers, we need to be more popular. It’s kind of our job. So we do all the typical stuff: Read articles, use Buffer, follow best practices…whatever else we’re supposed to do. In my recent experiments with Instagram, I figured out a few […]

How to Find out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention

What marketing manager wouldn’t want to see exactly how their campaigns impact ROI? The better you understand what works, the more likely you are to deliver the growth your company needs to reach the next level. In this post, we’ll be discussing how to track your campaigns in KISSmetrics. We’ll discuss how to set them […]

Patrick McKenzie on Using Funnels and A/B Testing To Grow a Business

Patrick McKenzie has made a name for himself as a respected thought leader in the SaaS marketing space. He has a popular blog called Kalzumeus and runs an appointment reminder service fittingly called Appointment Reminder. He’s also the creator of Bingo Card Creator. As a well known member of the Hacker News community, he is […]

How Not to Commit This Awful Landing Page Error

Landing pages are a fixture of paid search. It’s virtually impossible to go a day without seeing a paid ad. But have you clicked on any of these landing pages recently? One common error presents itself again and again. If you’re in the business of making landing pages, advising people about landing pages, optimizing landing […]

6 Data-Driven Strategies to Get Your Content Published on Influential Sites

What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to […]

The Ultimate Guide to 150+ Google Analytics Resources for 2015

Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics. Official Google Analytics Channels Stay up to date with […]

Seth Godin on Marketing in The Connection Economy

When Seth Godin talks, marketers listen. And luckily for marketers, Godin has a lot to say. He’s wrote 18 books and runs a well-respected marketing blog, posting his musings about everyday. He’s probably gave to close 1,000 talks, one of which we’re featuring today. Godin was the keynote speaker at the 2013 Inbound conference. In […]

How the KISSmetrics Path Report Helps You Discover the Events That Lead to Conversion

We’re all familiar with funnel reports that track how many people convert along a string of events. This is useful for discovering the conversion rates of the events along the funnels and the overall conversion rates of the funnels themselves. You can think of the Path Report as a reverse funnel report. You choose a […]

How to Squeeze Every Drop of ROI from Your Lead Sources Using Salesforce

Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation efforts. As a marketer, we’re always asking ourselves, “how can I get more ROI out of these leads?” Using Salesforce and accompanying tools like Pardot, […]

iOS: A/B Testing, Dealing with the AppStore, and Moving Fast

Lately, I’ve been meeting with founders and CTOs regarding the challenges of a/b testing on iOS, and I’ve found that I’m repeating myself a lot. Releasing frequent updates and running tests on iOS aren’t as easy as on the web: you have to push to the App Store and wait for your users to update […]

7 Ways to Provide Exceptional Customer Service for Ecommerce (Infographic)

Ecommerce is an industry where exceptional customer service is a necessity. If you’re a smaller ecommerce company, many visitors may be wary of buying from you. It’s your job as a company to help people overcome these hesitations. Exceptional customer service can play a big role. Today’s infographic focuses on seven ways you can provide […]

The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend – Pinterest. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin […]

How to Use Cohorts to Track Your True Conversion Rate

A cohort is a group of people who share a common characteristic or experience within a defined period of time. Part of what distinguishes cohort analysis from other data analysis methods is that it allows you to track groups of people over long periods of time. In most cases, when you’re tracking data, everyone is […]

4 Factors That Correlate With Higher Search Rankings (Infographic)

Every person in the search engine optimization (SEO) space needs to know a fair amount of how the Google algorithm works. While Google doesn’t share all the ingredients in their secret sauce, we do know a few of the factors that are important to ranking a site. Today’s infographic highlights some of the factors that […]

Seven Ways To Delight Customers Even Before They Talk To You

It’s the little things that matter in the end, especially in a field like customer service. You might be spending a lot of time and effort making sure every experience you deliver to customers is mind-blowing (including how good your processes are and how helpful and nice your agents are), but none of that matters […]

5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach

The best information is usually the most straightforward: Cold hard statistics. Even though stats aren’t exactly emotionally scintillating or suspenseful, they are nonetheless very powerful. In this article, I’ve collected some of the most surprising ecommerce stats that I believe have profound implications for the way that we do marketing. These statistics come from the […]

12 Proven Ways Your Copy Can Get More Conversions

The New Year is here. If you’re like me, you bookmarked way too many “how-to” articles in 2014, downloaded enough content marketing eBooks to fill a thumb drive and you can’t sit through another webinar without crying. Great. You’re driven. What if we started this year with the man who inspired the majority of the […]

How to Cut Your Conversion Time in Half

When it comes to conversions, time is everything. The more time you can shave off things, the better your conversion rates will be. What time am I referring to? There are two types of timing issues that can negatively impact conversions. Page load time: You must improve your page load time to improve conversions. Just […]

How to Launch Your Website Tests Successfully with KISSmetrics

Recently, an unmanned NASA rocket burst into flames just seconds after liftoff. The disaster perfectly illustrates how easily things can go wrong when you’re dealing with a complex system. It certainly holds true at my own job where I often test website changes with KISSmetrics. In many ways, a website test is like launching a […]

How Reducing Options Can Increase Conversions (Infographic)

One of the most common tenets of conversion optimization is that fewer options = higher conversions. When you give people too many options, they get confused trying to compare them, and end up choosing no option. The hypothesis isn’t far fetched. If a SaaS company offers 7 different pricing plans, many visitors won’t know which […]

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren’t sure what the business actually does? Those companies have spent a great deal of time developing a beautiful website and probably even more time on the product or service. But, they have […]

Using Channels in KISSmetrics to Learn Where Your Most Valuable Customers Come From

Marketers need to know where customers come from. Otherwise, they can’t grow a business. If marketers can get a complete picture of all their marketing channels that shows which ones are acquiring customers, they’ll know where to focus their acquisition dollars. But, many marketers don’t have information about where customers are coming from and how […]

12 Infographic Tips That You Wish You Knew Years Ago

It used to be that you could get major attention just by using infographics. Today, that’s not the case. Everyone is making infographics. Now, you’ve got to make infographics that are better than the next guy’s infographics. That’s not easy to do. I’ve been creating infographics for quite a while. I’ve made mistakes, but I’ve […]

Why 2015 Might Be Your Best Year for Internet Marketing

When we’re bidding adieu to an old year and hello to a new, we like to read (and write) about predictions for the New Year. I’m not immune to the New Year excitement bug, even though I tend to work on holidays (rather than party). This year, I’m a little more excited than normal. Although […]