12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)

Marketers have dozens of Twitter analytics tools at their disposal. These tools give them the power to test the impact of a tweet with the goal of increasing their social media ROI. Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or […]

The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014

That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares. In worst cases, those kinds of indicators can be artificially inflated or misguided. What I’m looking at are […]

How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B companies will be interested in? Or marketing something that doesn’t even make sense […]

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For Entrepreneurs uses a very straightforward method of calculation, which is then used as […]

5 Data-Backed Strategies That Will Get You More Mailing List Subscribers

List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]

How to Build the Online Community that Builds Trust

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building. In a recent webinar, Vanessa […]

8 Psychological Triggers to Optimize Your Pricing Page

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their […]

How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now

The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion, while mobile commerce continues its upward surge, with 25% growth between 2013 and 2014. So […]

Which Tech Entrepreneur Are You? Take the Quiz to Find Out!

Today we have a fun little quiz that determines what kind of tech entrepreneur you are. Take the quiz below and when you’re finished, share your results with your followers! We’d like to thank

6 Common Checkout Mistakes No One Should Make

Let’s begin with a scary statistic: 68% of your potential customers will leave your store even as they are preparing to pay you. That’s a painful number. What can you do about it? First, we have to accept that there will always be some percentage of people who naturally drop out of the checkout process. […]

KISSmetrics A/B Test Report: Know How Your Tests Impact Your Customer Acquisition Funnel

A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine […]

5 Ecommerce Techniques for Connecting with Millennial Shoppers

Millennial shoppers, those between the ages of 14 and 35, are the most valuable demographic right now. Even though they don’t comprise a majority of the population (27% as of August 2014) , they have buying power. In fact, they possess a whopping $600 billion in annual buying power. By 2020, they will comprise nearly […]

The 4 Killer Marketing Mistakes Your SaaS Business Is Making

Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]

KISSmetrics Celebrates Movember

The typical American November is a month full of anticipation leading up to a holiday full of feasting with family and friends. However, thousands of men globally look forward to the end of the month so they can shave off their new mustaches! The newly sprouted mustaches are due to a charity drive, The Movember […]

7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business

How many times have you seen customer support “tips” that are vague and totally useless for your business? “Be human.” “Have a voice.” “Be thorough.” All perfectly reasonable advice, but what are you supposed to do with it? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips that you can use to […]

7 Ecommerce Secrets That No One Does at This Time of Year

It’s the most wonderful time of the year, and you know what that means for ecommerce. It means insanity. The holiday season is the time of year when retailers earn more revenue than any other time of year. Sales spike. Traffic explodes. Revenue rises. Ecommerce retailers have a myopic focus on holiday sales, holiday sales, […]

5 Smart Marketing Predictions for 2015 that All CMOs Should Know About

You probably have at least a rough outline of your marketing plan for 2015; maybe you even have it all laid out. Sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well during the past 12 months and forget to brainstorm ways to explore new channels and technologies […]

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, but you can certainly rank for keywords, sell awesome stuff, and not get absolutely destroyed by them. I want to tell you how to do that in five kinda-sorta-easy steps. […]

The Marketer’s Guide to Transactional Email

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well. If successful marketers thought newsletters were just a cheap and […]

Balancing the Art & Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained creativity that goes into a marketing program. These marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some […]

Want to Increase Your Average Order Value? Frustrate Your Customers

“You’re gonna get a tetanus infection.” “And, then, you’re gonna die.” Howard Leventhal invited students to participate in what they thought was an evaluation of public health brochures. He divided them into two groups and then showed each group a tetanus brochure. The students read the brochure and then filled out an evaluation report. Those […]

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re responsible for footing all the shipping bills. That huge sales high plummets, leaving you […]