12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)

Marketers have dozens of Twitter analytics tools at their disposal. These tools give them the power to test the impact of a tweet with the goal of increasing their social media ROI. Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or […]

The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014

That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares. In worst cases, those kinds of indicators can be artificially inflated or misguided. What I’m looking at are […]

How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B companies will be interested in? Or marketing something that doesn’t even make sense […]

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For Entrepreneurs uses a very straightforward method of calculation, which is then used as […]

5 Data-Backed Strategies That Will Get You More Mailing List Subscribers

List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]

How to Build the Online Community that Builds Trust

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building. In a recent webinar, Vanessa […]

8 Psychological Triggers to Optimize Your Pricing Page

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their […]

How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now

The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion, while mobile commerce continues its upward surge, with 25% growth between 2013 and 2014. So […]

Which Tech Entrepreneur Are You? Take the Quiz to Find Out!

Today we have a fun little quiz that determines what kind of tech entrepreneur you are. Take the quiz below and when you’re finished, share your results with your followers! We’d like to thank

6 Common Checkout Mistakes No One Should Make

Let’s begin with a scary statistic: 68% of your potential customers will leave your store even as they are preparing to pay you. That’s a painful number. What can you do about it? First, we have to accept that there will always be some percentage of people who naturally drop out of the checkout process. […]

KISSmetrics A/B Test Report: Know How Your Tests Impact Your Customer Acquisition Funnel

A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine […]

5 Ecommerce Techniques for Connecting with Millennial Shoppers

Millennial shoppers, those between the ages of 14 and 35, are the most valuable demographic right now. Even though they don’t comprise a majority of the population (27% as of August 2014) , they have buying power. In fact, they possess a whopping $600 billion in annual buying power. By 2020, they will comprise nearly […]

The 4 Killer Marketing Mistakes Your SaaS Business Is Making

Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]

KISSmetrics Celebrates Movember

The typical American November is a month full of anticipation leading up to a holiday full of feasting with family and friends. However, thousands of men globally look forward to the end of the month so they can shave off their new mustaches! The newly sprouted mustaches are due to a charity drive, The Movember […]

7 Customer Support Hacks to Increase Sales, Build Better Customer Relationships, and Grow Your Business

How many times have you seen customer support “tips” that are vague and totally useless for your business? “Be human.” “Have a voice.” “Be thorough.” All perfectly reasonable advice, but what are you supposed to do with it? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips that you can use to […]

7 Ecommerce Secrets That No One Does at This Time of Year

It’s the most wonderful time of the year, and you know what that means for ecommerce. It means insanity. The holiday season is the time of year when retailers earn more revenue than any other time of year. Sales spike. Traffic explodes. Revenue rises. Ecommerce retailers have a myopic focus on holiday sales, holiday sales, […]

5 Smart Marketing Predictions for 2015 that All CMOs Should Know About

You probably have at least a rough outline of your marketing plan for 2015; maybe you even have it all laid out. Sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well during the past 12 months and forget to brainstorm ways to explore new channels and technologies […]

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, but you can certainly rank for keywords, sell awesome stuff, and not get absolutely destroyed by them. I want to tell you how to do that in five kinda-sorta-easy steps. […]

The Marketer’s Guide to Transactional Email

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well. If successful marketers thought newsletters were just a cheap and […]

Balancing the Art & Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing. The art of marketing is all the right-brained creativity that goes into a marketing program. These marketers are focused on emotions, visuals, and telling stories. OmmWriter, Balsamiq, and Storyteller are some […]

Want to Increase Your Average Order Value? Frustrate Your Customers

“You’re gonna get a tetanus infection.” “And, then, you’re gonna die.” Howard Leventhal invited students to participate in what they thought was an evaluation of public health brochures. He divided them into two groups and then showed each group a tetanus brochure. The students read the brochure and then filled out an evaluation report. Those […]

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re responsible for footing all the shipping bills. That huge sales high plummets, leaving you […]

How Well Do You Know Entrepreneurs? Take the Quiz to Find Out!

If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the […]

Take Your Content Marketing to New Heights (Infographic)

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. As […]

Can Split Testing Wreck Your Google Ranking?

Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly. It’s a fine line you have to walk if you do both conversion optimization […]

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning […]

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Graham Charlton, Editor in Chief at […]

The Fundamentals of How Colors Influence Buying Decisions

Colors play an important conscious and unconscious role in purchasing decisions. If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating. The colors inside your house need to complement each other well and create a certain environment and sense of “warmth”. […]

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention. Others believe that web design doesn’t really matter all that much and you just need a […]

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies […]

What American Ecommerce Businesses Should Know About European Customers

In the old days, expanding your business abroad was a lot harder than it is now. Ecommerce has removed some of the most important hurdles, and it actually facilitates crossing borders. However, as most of the more experienced international ecommerce businesses might have realized, there’s still a lot to keep in mind when selling abroad. […]

Sell to Large and Enterprise Businesses Using This 16 Point Checklist

Selling your service or software to large and enterprise sized businesses requires a different approach than selling to small and medium sized businesses. As a founder and CEO, I’ve spent my career selling to medium, large, and enterprise banks, credit unions, and lenders nationwide. The average deal size was $500,000 annually, the smallest was $25,000 […]

Why Social Selling Needs To Be In Your Organization

Many marketing and sales professionals aimlessly use social media and don’t have a grasp on how to leverage social media to uncover opportunities. They create profiles, form connections, and even share content without a discernible strategy. Oftentimes marketing professionals don’t know how to make social engrained in the sales process, so that it is a […]

How to Salvage an Online Sale When All Hope Seems Lost

You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference that may surprise you: The incentive. “But”, I hear you saying, “Isn’t that the same […]

How to Use Autoresponders to Accelerate Your Growth

You can define conversion any way you choose. Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you a lot of their time, and only a few give you their money. […]

How to Make Your Website Source Code Optimized for SEO

Every marketing professional knows how important SEO is in the age of digital technology. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign? In this webinar, Sean Work, who manages the KISSmetrics blog, attempts to share everything […]

How to Brand Yourself as a Thought Leader

I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are always out there helping others. But I’m not running a business or starting a company. I like being an employee. […]

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to […]

The Must-Have Mobile App Metrics Your Business Cannot Do Without

This article is a summary of the AppInTop mobile app marketing podcast in which AppInTop talked with CTO and co-founder of the mobile analytics company Adjust.com, Paul Müller, and senior account strategist at Google, Stanislav Vidyaev. This summary covers some key facts about mobile analytics. The way people interact with an app is different from […]

How To Keep It Personal With Facebook Ads

Most commentators agree that Facebook Ads can be fantastic for creating buzz but not for increasing conversions. I would like to convince you that by treating Facebook Ads differently from other forms of marketing, you can greatly increase your conversion rate and discover all sorts of insights about your target market. There are two basic […]

How These Five Companies Use Referral Programs to Drive Customer Acquisition

No matter what vertical or category your business falls into, referral programs have been proven to work for all types and size companies. But knowing how to do referral programs well is another story. In this webinar, Friendbuy COO Tony Mariotti draws from his experience of running thousands of referral campaigns. He’s been in the […]

8 Mistakes That Could Be Absolutely Destroying Your Checkout Process

It kills me when I see a great website, a great product, and a great company completely fail in one point — the checkout process. Marketers love to moan and complain about shopping cart abandonment rates. Yeah it hurts, especially since a full 68% of your customers will end up abandoning. But the sad thing […]

12 Awesome Custom Google Analytics Reports Created by the Experts

Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool. Thankfully, Google Analytics experts have taken the time to create templates for the custom reports they find […]

The A-Z Guide to Conversion Rate Optimization (Poster)

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful e-commerce and lead generation website. Conversion optimization gets you more money with the same traffic. What’s not to like? However, if your website exists but people do not convert or buy, you could be losing thousands of dollars per day […]

5 Easy Google Analytics Reports to Help You Increase Conversions

Google Analytics is a powerful ally in boosting your conversion rate. A lot of conversion rate optimization strategies begin with user testing and serving variations of the same web page to a relatively small subset of visitors. That’s like a doctor prescribing medicine before making a diagnosis. You need to find the problems that are […]

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore likely improve sales and revenue). Many of you use A/B testing already, but you may need some help understanding what all the results mean. My goal here is to explain the numbers associated with A/B […]

21 App Optimization Tools for Data-Driven Marketers

App marketing is serious business. With the number of app downloads now at record setting highs, there’s a lot at stake for marketers competing on the app store. To win in this environment, we need to set goals, measure as much as we can, and optimize for the best user experience. This is no different […]

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer. If you do […]

Eulogy For a Blog (Infographic)

In the spirit of Halloween, we’re posting an infographic on the death of Web Log. It’s based off this Copyblogger post. Thanks to Barry Feldman at Feldman Creative for providing today’s infographic. Enjoy!

The 7 Habits of Highly Effective Overlays

Stephen R. Covey was a brilliant author and self-help visionary, but he never worked in online marketing. So, what can he teach us about managing overlay (pop-up) marketing campaigns? Apparently, quite a bit. It just so happens that Mr. Covey’s famed “7 Habits” apply directly to what makes an effective pop-up. But first, I fully […]

How to Get at Least 500 More Google+ Followers by Next Week

Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how you can grow your Google+ following. Unlike Twitter, LinkedIn, or Facebook, there are no […]

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have been successful in the past, but it still could suffer a high bounce rate. […]

Pain: The Missing Ingredient in Ecommerce

Don’t let the title put you off. Pain is actually a good thing, especially in an ecommerce setting. Pain can help move a customer to action. Pain can create a sense of relief in a customer. Pain can tighten the conversion funnel. Pain can improve conversion rates. Pain is obviously a significant factor in online […]

Lost in Translation: How to Drive Traffic to Your Website When You Go International

A few months ago, Gal Nissani published an article about converting your international audience. The article makes the point that translation is the most important step you can take to attract potential clients. Translation also makes browsing your website more convenient for visitors. I would like to go further and explain how to drive traffic […]

How to Persuade Customers to Convert on a High-Priced SaaS Product

At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve still got to sell. Here’s how it’s done. 1. Raise the price, […]

How to Create Custom Audiences in Facebook

Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option: Custom Audiences. At Driftrock, Gabi helps build tools to help brands reach the right people […]

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment, providing insights on how people are reacting to your marketing campaigns and infrastructure. This feature is great for measuring marketing initiatives that have a temporal nature, like a promotional campaign in Twitter. You can also […]

8 Ways to Stop Boring Your Email Subscribers

We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk only about your services. According to recent research, we humans spend […]

8 Ways to Stop Boring Your Email Subscribers

We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk only about your services. According to recent research, we humans spend […]

Using Interactive Content to Increase Conversions: 4 Examples from Top Companies (And How You Can Do It Too!)

If content marketing was 2013’s internet marketing buzzword, 2014 may well be the year of its evolution: interactive marketing. But what exactly is interactive marketing? At its core, interactive marketing focuses less on an immediate sale and more on building a relationship with customers by engaging them in conversation. With the proliferation of social media […]

The Marketer’s Guide to Instagram

In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet.[1] While the number of MAUs falls well short of other social networks, Instagram has the most engaged users.[2] A study was done using the rock band Paramore’s social media accounts. […]

Four Absolute Essentials of High-Converting Copy

Outstanding copy is the solution to gaining higher conversions. But like so much of conversion optimization and digital marketing, outstanding copy is not easy to produce. A lot of the writing advice that I read and study isn’t very helpful. It blows out huge lists of must-haves that I can’t keep track of. Plus, nearly […]

6 User Interface Fixes That Can Greatly Increase Conversion Rates

A good user interface is about more than just pretty graphics and stylish fonts. It’s about all the “little things” that add up to a professional, compelling brand presence.  It’s about creating websites that users actually look forward to browsing and using. So what kinds of user interface tweaks can you make that can improve your […]

How to Stop Potential Customers from Comparison Shopping

Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out several different places in order to find the best options, the best prices, and the best guarantee. Your […]

Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Henry Ford famously said that he invented the Ford T without asking for any feedback from his potential customers. According to him, people were not capable of thinking about radical innovation. Since then, his words have sunk into […]

When to Use Qualitative and When to Use Quantitative Analytics

Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we get started, how are qualitative and quantitative analytics different? Here’s a low down on both: Quantitative analytics — this means looking at […]

When to Use Qualitative and Quantitative Analytics

Qualitative and quantitative analytics are two essentials to understanding online marketing. From startups to mid-size companies, analyzing both qualitative and quantitative data before making decisions is crucial to growing your business. Before we get started, how are qualitative and quantitative analytics different? Here’s a low down on both: Quantitative analytics — this means looking at […]

How SaaS Companies Can Use The KISSmetrics Funnel Report To Drive Their Growth

Every SaaS (Software as a Service) company needs a set of conversion funnels that track how many people convert into users or customers. Companies can also use conversion funnels to track important actions such as filling out a form or using a feature. In this post, we’ll run through an acquisition funnel. We’ll see how […]

Is Your Google Shopping Listing as Optimized as it Could Be?

With Google recently phasing out PLAs (Product Listing Ads), many merchants are left wondering what the Big G could do next to jerk out the digital rug from under their feet. But Google is all about relevancy, and their best way to build on the market share they’ve already captured is by continuing to hone […]

Use this Hollywood Secret to Write Addicting Opt-In Copy

You know how hard it is to pull yourself away from watching an addictive TV show. And, you know how harmless it seems to watch “just one more episode” on Netflix, but then it turns out not to be just one. What is it about those shows that make them so addictive? And, more importantly, […]

Four Hacks for Writing an Article That Sounds Genius (And Actually Is)

These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may not be a genius, but your writing needs to sound like it. What I’m proposing is not that you try to sound artificially smart, but […]

3 Ways to Use Analytics to Increase Your E-commerce Conversion Rates

We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on our site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion […]

Understanding The Essence of Google AdWords (Infographic)

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successful with pay per click campaigns, particularly AdWords, typically have AdWords experts working for them. If beginners are tasked […]

Is Adblock Plus Killing Your Conversions?

Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that you should be aware of the circumstances that it creates. With over 300 million […]

How to Create Mobile Marketing As Unique As Your Users

Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them. You can do this with information provided by consumers over mobile. Most of us check our phones over a hundred times […]

How to Structure a Longform Landing Page for Maximum Conversions

Longform sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough to encourage a conversion. Lots of content is powerful and compelling. Big landing pages can mean big conversions. But how do you organize this content? For example, the sales page for Marketing Bullets has nearly […]

Everything You Need to Know About the Psychology of the Call to Action

Every web marketer knows about the call to action. But how many web marketers really understand the call to action? The answer, I’m afraid, is not very many. The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this […]

3 Techniques That Will Double Your Social Media Content with Half the Effort

Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. But we all know, deep down inside, that social media is important. And we know that we have to […]

7 Essential Intelligence Events for Your Google Analytics Account

You’re a busy marketer; it’s likely that you’re keeping tabs on more than one Google Analytics account, and that’s just a small part of your job. Manually tracking important fluctuations in your data, like a big boost in traffic or a huge drop in conversions, would mean your eyes are glued to your account 24/7. […]

How to Improve Your Customers’ Checkout Experience Today

Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In this webinar, Kath Pay, the Marketing Director at cloud.IQ, shares tips for what marketers can do to […]

How to Use Text Messages to Retain Users

What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good news is, it isn’t anything mystical, expensive, or elaborate. All it is, […]

Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions

In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement in your conversion rates. 1. Use a popup. What’s the first word that comes to a user’s mind when they see a popup? Hint: It […]

How to Use KISSmetrics to Improve an E-commerce Checkout Funnel

One of the great things about KISSmetrics is that it helps you continually optimize your business. From revenue reports that tell you which ad campaigns bring the most customers to cohort reports that track critical metrics like login retention over time to many other insight-driven reports, KISSmetrics delivers pretty awesome tools for any marketer or […]

5 Quick Pointers for Email List Segments You Can Use Right Now

You’re short on time, but not on projects, right? Email segmentation can seem like just another task on a long list of low-priority items. Maybe you’re segmenting your email list, and maybe you have no idea what that means. Perhaps you’re under the impression that segmenting your email list takes too much time and isn’t […]

5 Myths About App Store Optimization

Hang on to your brain. I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. This doesn’t account for the broader revenue generated by other industries that are part of the app economy. VisionMobile estimates that the global app […]

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within […]

Surprising Mobile Ecommerce Statistics that Will Change the Way You Do Business

Hang on to your socks. If you care about ecommerce, you’re about to get a rude statistical awakening. Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus. Today, the name of the game is mobile. Not just mobile optimization or mobile search, but the […]

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60% of the lists are “dead” email subscribers. This is not acceptable, and it’s something that must be fixed. Below […]

Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off

We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days. I’m going to skip past those and give you advanced Twitter marketing techniques that will […]

How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing

We all know that the golden rule to content marketing is “provide value.” Many people don’t realize this is just the first part of a two-part rule. The second part is “deliver your content to the people who will find it valuable.” With the ridiculous amount of information and resources available on the web today, […]

How Long Does It Take to be Found by the Search Engines?

So, just how long will it take to get entirely on the search engines?

We all know these things are confusing but the short response is, it can take a few months for search engines to register a new website.

The long response is, you will find more than a Billion websites, and everyday people are building new websites. The position of the various search engines is to locate relevant data depending on the users search criteria. But since they are looking for the new websites, they still must deliver content in order that they use what they already have.

So let's pretend your websites are a lost individual in the jungle. There is a search party searching for that individual (IE: search engines like google), nevertheless they have nothing to be except they know that person is out there, somewhere. By submitting your internet site to the search engines, it's the equivalent of connecting with search party and advising them the location where the man is. Now, you're just awaiting the search party to go to his location, (IE: the search engines to discover and read your website and index it, in order that it starts appearing in search results).

The great news is, when the major search engines finally get to your site (technically they "crawl" it, for content) they'll be satisfied with what they find, whenever they see 10 keywords you targeted, with relevant data and you'll get ranking rather easily! But before that occurs, your internet site has to be found, then there is just one search party per internet search engine, so that you aren't the only site they are seeking (IE: there are thousands of new websites out there daily, telling the search party where you can check out discover their whereabouts).

When you're ready to be found more efficiently email us through http://RankFirstPro.com to discuss a no cost strategy session.