How Well Do You Know Entrepreneurs? Take the Quiz to Find Out!

If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the […]

Take Your Content Marketing to New Heights (Infographic)

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. As […]

Can Split Testing Wreck Your Google Ranking?

Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly. It’s a fine line you have to walk if you do both conversion optimization […]

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning […]

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Graham Charlton, Editor in Chief at […]

The Fundamentals of How Colors Influence Buying Decisions

Colors play an important conscious and unconscious role in purchasing decisions. If you bought a car, the color of it undoubtedly played into your conscious decision-making. The same goes for house buying and interior decorating. The colors inside your house need to complement each other well and create a certain environment and sense of “warmth”. […]

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some people think your site needs to be super sleek with an up-to-date, modern design in order to get attention. Others believe that web design doesn’t really matter all that much and you just need a […]

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king. While looking over the infographic one thing in particular caught my eye: the importance that companies […]

What American Ecommerce Businesses Should Know About European Customers

In the old days, expanding your business abroad was a lot harder than it is now. Ecommerce has removed some of the most important hurdles, and it actually facilitates crossing borders. However, as most of the more experienced international ecommerce businesses might have realized, there’s still a lot to keep in mind when selling abroad. […]

Sell to Large and Enterprise Businesses Using This 16 Point Checklist

Selling your service or software to large and enterprise sized businesses requires a different approach than selling to small and medium sized businesses. As a founder and CEO, I’ve spent my career selling to medium, large, and enterprise banks, credit unions, and lenders nationwide. The average deal size was $500,000 annually, the smallest was $25,000 […]

Why Social Selling Needs To Be In Your Organization

Many marketing and sales professionals aimlessly use social media and don’t have a grasp on how to leverage social media to uncover opportunities. They create profiles, form connections, and even share content without a discernible strategy. Oftentimes marketing professionals don’t know how to make social engrained in the sales process, so that it is a […]

How to Salvage an Online Sale When All Hope Seems Lost

You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference that may surprise you: The incentive. “But”, I hear you saying, “Isn’t that the same […]

How to Use Autoresponders to Accelerate Your Growth

You can define conversion any way you choose. Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you a lot of their time, and only a few give you their money. […]

How to Make Your Website Source Code Optimized for SEO

Every marketing professional knows how important SEO is in the age of digital technology. But if you’re on a marketing team with beginner to intermediate knowledge of SEO, what do you need to know to launch your first successful SEO campaign? In this webinar, Sean Work, who manages the KISSmetrics blog, attempts to share everything […]

How to Brand Yourself as a Thought Leader

I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are always out there helping others. But I’m not running a business or starting a company. I like being an employee. […]

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to […]

The Must-Have Mobile App Metrics Your Business Cannot Do Without

This article is a summary of the AppInTop mobile app marketing podcast in which AppInTop talked with CTO and co-founder of the mobile analytics company Adjust.com, Paul Müller, and senior account strategist at Google, Stanislav Vidyaev. This summary covers some key facts about mobile analytics. The way people interact with an app is different from […]

How To Keep It Personal With Facebook Ads

Most commentators agree that Facebook Ads can be fantastic for creating buzz but not for increasing conversions. I would like to convince you that by treating Facebook Ads differently from other forms of marketing, you can greatly increase your conversion rate and discover all sorts of insights about your target market. There are two basic […]

How These Five Companies Use Referral Programs to Drive Customer Acquisition

No matter what vertical or category your business falls into, referral programs have been proven to work for all types and size companies. But knowing how to do referral programs well is another story. In this webinar, Friendbuy COO Tony Mariotti draws from his experience of running thousands of referral campaigns. He’s been in the […]

8 Mistakes That Could Be Absolutely Destroying Your Checkout Process

It kills me when I see a great website, a great product, and a great company completely fail in one point — the checkout process. Marketers love to moan and complain about shopping cart abandonment rates. Yeah it hurts, especially since a full 68% of your customers will end up abandoning. But the sad thing […]

12 Awesome Custom Google Analytics Reports Created by the Experts

Google Analytics provides some great preconfigured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool. Thankfully, Google Analytics experts have taken the time to create templates for the custom reports they find […]

The A-Z Guide to Conversion Rate Optimization (Poster)

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful e-commerce and lead generation website. Conversion optimization gets you more money with the same traffic. What’s not to like? However, if your website exists but people do not convert or buy, you could be losing thousands of dollars per day […]

5 Easy Google Analytics Reports to Help You Increase Conversions

Google Analytics is a powerful ally in boosting your conversion rate. A lot of conversion rate optimization strategies begin with user testing and serving variations of the same web page to a relatively small subset of visitors. That’s like a doctor prescribing medicine before making a diagnosis. You need to find the problems that are […]

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore likely improve sales and revenue). Many of you use A/B testing already, but you may need some help understanding what all the results mean. My goal here is to explain the numbers associated with A/B […]

21 App Optimization Tools for Data-Driven Marketers

App marketing is serious business. With the number of app downloads now at record setting highs, there’s a lot at stake for marketers competing on the app store. To win in this environment, we need to set goals, measure as much as we can, and optimize for the best user experience. This is no different […]