How to Persuade Customers to Convert on a High-Priced SaaS Product

At some point, you’re going to be selling a big-ticket item. Stuff that is more expensive is harder to sell. This isn’t the McDonald’s dollar menu. It’s more like Masa, in New York City. People won’t convert in the same way. But you’ve still got to sell. Here’s how it’s done. 1. Raise the price, […]