4 Things You Need to Know Before You Start Recurring Billing

Recurring billing is one of the hottest strategies in digital marketing, especially for SaaS providers. Right now, the trend is spreading faster than a Katy Perry song. Recurring billing — or we can call it the “subscription business model” — is the new black of Internet marketing. SaaS marketers know all about it, but you […]

SEO 2015: Will This be the Year of the Story Brand?

Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance. For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others, and how they give that knowledge away, seemingly for free. Of course, they […]

Optimizing Your Brand Outreach on Pinterest (Infographic)

If social media marketing were a race, Pinterest would be that one guy who comes out of nowhere with a killer kick to win the race. Yep, Pinterest is for more than collecting pictures of your next DIY craft project. In fact, it’s become one of the strongest mediums for marketing your business with the […]

How to Measure the ROI of Company Culture

Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat the people you hire impacts employee engagement, retention, and ultimately the product you develop. […]

8 Advanced Tips for Never Losing SaaS Customers

It’s never fun to lose customers. To lose customers is to lose money. In SaaS, we call it churn rate. Churn rate is defined as “the percentage of subscribers to a service that discontinue their subscription to that service in a given time period.” Most of the pablum you read on the topic will tell […]

Hate this Headline? You’ll Probably Share the Story.

I spent a chunk o’ time messing with the headline above. See, I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the reach of your content is to inspire readers to share it via […]

What Rand Fishkin Wants You to Know About Content Creation and SEO

Rand Fishkin is the co-founder of Moz and one of the leading voices in the SEO world. Along with his work at Moz, he’s co-founded Inbound.org and co-wrote The Art of SEO. At Moz, his current position is the “Wizard of Moz”, where he contributes to individual teams within Moz. A sought after speaker, he’s […]