Use this Hollywood Secret to Write Addicting Opt-In Copy

You know how hard it is to pull yourself away from watching an addictive TV show. And, you know how harmless it seems to watch “just one more episode” on Netflix, but then it turns out not to be just one. What is it about those shows that make them so addictive? And, more importantly, […]

Four Hacks for Writing an Article That Sounds Genius (And Actually Is)

These days, if you’re not writing great quality content, you’re sunk. Your readers are smart people. They deserve content that is well-researched, highly informative, and worth their time. You may not be a genius, but your writing needs to sound like it. What I’m proposing is not that you try to sound artificially smart, but […]

3 Ways to Use Analytics to Increase Your E-commerce Conversion Rates

We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on our site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion […]

Understanding The Essence of Google AdWords (Infographic)

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successful with pay per click campaigns, particularly AdWords, typically have AdWords experts working for them. If beginners are tasked […]

Is Adblock Plus Killing Your Conversions?

Editor’s note: The tone and opinions of this article is that of the author and is not necessarily shared by the KISSmetrics team. However, this article does present an interesting issue for those engaged in online marketing and we feel that you should be aware of the circumstances that it creates. With over 300 million […]

How to Create Mobile Marketing As Unique As Your Users

Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them. You can do this with information provided by consumers over mobile. Most of us check our phones over a hundred times […]

How to Structure a Longform Landing Page for Maximum Conversions

Longform sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough to encourage a conversion. Lots of content is powerful and compelling. Big landing pages can mean big conversions. But how do you organize this content? For example, the sales page for Marketing Bullets has nearly […]