Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game […]

10 Common Pitfalls of Product Launches and How to Avoid Them

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those […]

How to Leverage Your Product to Discover New Growth Channels

If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both about.me and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. […]

Why The Customers Who Don’t Convert Are Immensely Important

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on. While brand fans like us may […]

How You Can Build an Email Marketing List as Quickly as Possible

According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question […]

How to Market to Customers When The Free Trial is Over

The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world […]

Using Storytelling to Engage and Persuade (Infographic)

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help […]

There’s More to Life than Analytics – Why Ignorance of Conceptual Models is Costing You Money

I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. […]

Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in […]

Don’t Do A Redesign! Learn Why Evolution Beats Revolution

For those about to engage in an epic design overhaul to take your product to the next level, I’ve got bad news for you. It’s probably not going to work. The revolutionary, or “out with the old and in with the new,” approach to redesign has been the norm for many years. Websites, in particular, […]

How Great Startups Build Brands With The Right Words

Your marketing message is often the very first communication between you and a potential customer, which is why it’s so important to nail your first impression. It only takes 50 milliseconds for users to make a judgment about you and your product. It’s your chance to define who you are and what you do. For […]

7 Tips to Help SaaS Companies Get More Customers and Greater Market Share

The tips in this video could save your SaaS company from financial destruction. Watch the video below to get enlightened! Want To Learn More? Steli Efti of Close.io wrote an in-depth article on this subject a while back. Click here to read the article. What’d You Think? Did those tips resonate with you? Do you […]

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users share 4.75 billion pieces of content. Clearly, Facebook is a happening place. But recently […]

The Beginner’s Guide to Customer Feedback

Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event? If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your business is your customers. Once you know what your customers want, your struggles […]

How Desktop Applications Like Backblaze Can Use KISSmetrics

Backblaze provides unlimited data backup for $5 per month. Competing against some of the larger incumbents like Carbonite, they’ve carved out a nice wedge of the market for themselves by keeping their value proposition and product simple and effective. How can a company like Backblaze use KISSmetrics? We have a variety of reports they can […]

3 Marketing Hacks for the Struggling Startup

Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to be said about the raw power of a brilliant marketing hack. When you pull off a successful marketing move, you get an incredible rush. If […]

7 Mistakes That Will Make People Unfollow You on Twitter

The Twitter crowd is fickle. They’re going to unfollow you if you violate any of their preconceived notions of what you should (or shouldn’t) be doing on Twitter. If someone unfollows you, then heck. Their loss, right? Well, in a sense, yes. It’s not the end of the world if you lose a few followers. […]

The Must-Have Elements of a Great Support Portal

Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However, it’s not just marketing content that generates revenue. Great product documentation can go […]

8 A/B Split Tests That Made Shocking Discoveries

If your goal is to squeeze the maximum amount of profit from your business, then you want to boost your conversions. A great way to boost conversions is to split test and find out what works best. However, split testing isn’t always black and white. Every business is unique, and sometimes common marketing wisdom can […]

5 Ways to Make Your Shipping More Brandable

We devote a lot of attention around here to service-based companies, but figured it was well past time to give product suppliers some love too. After all, getting products to your shoppers’ doors is all about the destination, and if you can squeeze a bit of extra branding and customer loyalty in the process, why […]

5 Powerful Reasons Why SaaS Designers Need to Know SEO

Today, there are strong signs that digital designers for SaaS providers need to learn, or be taught, SEO logic and give it due consideration when designing websites. What are the signs? Well, for one thing, SaaS is an increasingly competitive space. While your product may be terrific, if it’s not getting seen in organic search, […]

The Strategic Approach to Split Testing

Contrary to popular belief, every split test is not a great split test. The first thing many people do when they plan to run a split test is decide what they’re going to test. This is a common “tactical” approach that starts with specifics and can, no doubt, produce wins. But, it also can cause […]

How to Never Run Out of Content Marketing Ideas Using AHREFS.com

What if there were a way to find out exactly what the most shared content was on any subject, in any language? Not only that, but what if the content being shared was the very latest, filterable by dates and domain names, and it was available free of charge – would you want to know […]